IKEA founder Ingvar Kamprad created the Swedish product naming system because he had trouble remembering numbers. Products follow two main rules: use Swedish names that are real words with 4-12 letters, and use descriptive local language names for services. Different product categories have specific naming patterns - sofas get Swedish place names, bookshelves get men's names, and children's products use animal and nature names. IKEA names 2,000-3,000 new products annually.